The short answer
Daesagwan-ro 34-gil (대사관로34길) in Yongsan-gu, Seoul has 92 active stores across 63 business categories, +2.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 35%Retail 13%Personal services 3%Education 4%Leisure 1%Real estate 9%Other 35%
Who shops here
Spending levelValue · higher than 22% of Korean streets
Late-night activityMostly daytime · higher than 46% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Kapeyoajeong카페요아정 | Coffee | 372 | +357 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Daesagwan-ro대사관로 · Yongsan-gu | 157 | +4.7% | 82.0 | Dining alley | Growing |
| Dokseodang-ro 20-gil독서당로20길 · Yongsan-gu | 30 | +42.9% | 80.2 | Mixed-use | Nearing oversupply |
| Dokseodang-ro독서당로 · Yongsan-gu | 282 | +2.2% | 78.7 | Neighborhood daily | Quality improving |
| Bogwang-ro보광로 · Yongsan-gu | 307 | +1.0% | 77.3 | Mixed-use | Stable |
| Daesagwan-ro 5-gil대사관로5길 · Yongsan-gu | 31 | +10.7% | 76.7 | Dining & shopping | Growing |
Streets like Daesagwan-ro 34-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sejong-daero 18-gil세종대로18길 · Jung-gu | 66 | +4.8% | 74.9 | Mixed-use | Early growth |
| Duteopbawi-ro두텁바위로 · Yongsan-gu | 206 | +4.6% | 76.5 | Office lunch | Growing |
| Nonhyeon-ro 150-gil논현로150길 · Gangnam-gu | 100 | -3.9% | 35.2 | Office lunch | Declining |
| Seolleung-ro 131-gil선릉로131길 · Gangnam-gu | 88 | +4.8% | 77.1 | Office lunch | Early growth |
| Mabang-ro 10-gil마방로10길 · Seocho-gu | 183 | +14.4% | 84.0 | Office lunch | Nearing oversupply |
Cite as: “Daesagwan-ro 34-gil (대사관로34길) in Yongsan-gu, Seoul has 92 active stores across 63 business categories, +2.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.