The short answer
Dongcheon-ro (동천로) in Busanjin-gu, Busan has 520 active stores across 204 business categories, +10.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 18%Retail 31%Personal services 15%Education 6%Leisure 2%Lodging 1%Real estate 3%Other 25%
Who shops here
Spending levelMid-market · higher than 49% of Korean streets
Late-night activityMostly daytime · higher than 15% of Korean streets
Repeat visitsDestination (visitors) · higher than 37% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Hasamdongkeopi하삼동커피 | Coffee | 644 | +57 |
| Watdeobeogeo왓더버거 | Fast food | 71 | +33 |
| Haiokeopi하이오커피 | Coffee | 277 | +28 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Hansot한솥 | Korean food | 811 | +18 |
| Geobugidongne거북이동네 | Korean food | 36 | +12 |
| Solsot솔솥 | Korean food | 63 | +12 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongcheon-ro 95beon-gil동천로95번길 · Busanjin-gu | 69 | +13.1% | 84.4 | Late-night | Growing |
| Seomyeon-ro서면로 · Busanjin-gu | 533 | +4.9% | 84.2 | Neighborhood daily | Early growth |
| Jungang-daero 680beonga-gil중앙대로680번가길 · Busanjin-gu | 207 | +8.4% | 83.8 | Late-night | Growing |
| Gaya-daero 784beon-gil가야대로784번길 · Busanjin-gu | 199 | +9.3% | 83.7 | Late-night | Growing |
| Jungang-daero 691beon-gil중앙대로691번길 · Busanjin-gu | 124 | +11.7% | 83.0 | Late-night | Nearing oversupply |
Streets like Dongcheon-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongnam-ro동남로 · Songpa-gu | 565 | -0.7% | 46.1 | Neighborhood daily | Stable |
| Jibong-ro 24-gil지봉로24길 · Seongbuk-gu | 63 | +8.6% | 77.8 | Office lunch | Growing |
| Dongseo-daero동서대로 · Jung-gu | 350 | -1.4% | 44.6 | Neighborhood daily | Quality improving |
| Yeche-ro예체로 · Seowon-gu, Cheongju-si | 104 | -3.7% | 39.2 | Neighborhood daily | Shrinking |
| Myeongseo-ro 116beon-gil명서로116번길 · Uichang-gu, Changwon-si | 53 | -8.6% | 37.4 | Neighborhood daily | Shrinking |
Cite as: “Dongcheon-ro (동천로) in Busanjin-gu, Busan has 520 active stores across 204 business categories, +10.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.