The short answer
Dongjak-daero (동작대로) in Seocho-gu, Seoul has 344 active stores across 235 business categories, +2.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 12%Retail 21%Personal services 6%Education 12%Leisure 5%Real estate 3%Other 42%
Who shops here
Spending levelValue · higher than 22% of Korean streets
Late-night activityMostly daytime · higher than 29% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Peuraengkeubeogeo프랭크버거 | Fast food | 622 | +31 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
| Aendingseuteodikape앤딩스터디카페 | 기타 서비스 | 28 | +9 |
| Junoheeo준오헤어 | Hair & beauty | 177 | +7 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongjak-daero 27na-gil동작대로27나길 · Dongjak-gu | 20 | +17.6% | 81.4 | Late-night | Early growth |
| Sadang-ro 29ga-gil사당로29가길 · Dongjak-gu | 47 | +14.6% | 80.7 | Café & youth | Nearing oversupply |
| Dongjak-daero 17-gil동작대로17길 · Dongjak-gu | 40 | +11.1% | 79.2 | Mixed-use | Early growth |
| Dongjak-daero동작대로 · Dongjak-gu | 362 | +0.3% | 78.1 | Neighborhood daily | Quality improving |
| Dongjak-daero 29-gil동작대로29길 · Dongjak-gu | 261 | +1.9% | 77.5 | Neighborhood daily | Quality slipping |
Streets like Dongjak-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Cheonho-daero천호대로 · Gwangjin-gu | 666 | +3.6% | 77.6 | Office lunch | Nearing oversupply |
| Nambusunhwan-ro 359-gil남부순환로359길 · Gangnam-gu | 138 | +14.1% | 81.8 | Office lunch | Nearing oversupply |
| Maeheon-ro매헌로 · Seocho-gu | 278 | +3.0% | 76.0 | Office lunch | Stable |
| Eonju-ro언주로 · Gangnam-gu | 1,446 | +0.8% | 78.0 | Office lunch | Quality improving |
| Yanghwa-ro양화로 · Mapo-gu | 1,378 | +3.8% | 79.9 | Office lunch | Early growth |
Cite as: “Dongjak-daero (동작대로) in Seocho-gu, Seoul has 344 active stores across 235 business categories, +2.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.