The short answer
Huiujeong-ro (희우정로) in Mapo-gu, Seoul has 168 active stores across 104 business categories, +7.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 36%Retail 14%Personal services 10%Education 5%Leisure 1%Lodging 10%Real estate 4%Other 21%
Who shops here
Spending levelValue · higher than 27% of Korean streets
Late-night activityStrong late-night trade · higher than 77% of Korean streets
Repeat visitsDestination (visitors) · higher than 5% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| 60gye60계 | Fried chicken | 665 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bangulnae-ro방울내로 · Mapo-gu | 161 | +10.3% | 82.2 | Mixed-use | Nearing oversupply |
| Donggyo-ro 9-gil동교로9길 · Mapo-gu | 79 | +11.3% | 81.9 | Café & youth | Early growth |
| Woldeukeop-ro 15-gil월드컵로15길 · Mapo-gu | 34 | +17.2% | 80.6 | Office lunch | Early growth |
| Poeun-ro 8-gil포은로8길 · Mapo-gu | 81 | +28.6% | 79.1 | Office lunch | Nearing oversupply |
| Woldeukeop-ro 13-gil월드컵로13길 · Mapo-gu | 149 | +2.0% | 79.0 | Dining alley | Stable |
Streets like Huiujeong-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Teheran-ro 39-gil테헤란로39길 · Gangnam-gu | 51 | +18.6% | 79.3 | Office lunch | Nearing oversupply |
| Eonju-ro 93-gil언주로93길 · Gangnam-gu | 115 | +7.5% | 79.9 | Office lunch | Growing |
| Tojeong-ro토정로 · Mapo-gu | 515 | +2.4% | 76.6 | Office lunch | Stable |
| Jangchungdan-ro 7-gil장충단로7길 · Jung-gu | 42 | +10.5% | 75.1 | Office lunch | Nearing oversupply |
| Noksapyeong-daero 40na-gil녹사평대로40나길 · Yongsan-gu | 55 | +27.9% | 81.1 | Office lunch | Nearing oversupply |
Cite as: “Huiujeong-ro (희우정로) in Mapo-gu, Seoul has 168 active stores across 104 business categories, +7.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.