The short answer
Irwon-ro (일원로) in Gangnam-gu, Seoul has 230 active stores across 136 business categories, +6.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 11%Retail 25%Personal services 7%Education 5%Leisure 7%Real estate 4%Other 42%
Who shops here
Spending levelValue · higher than 31% of Korean streets
Late-night activityMostly daytime · higher than 11% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Jeongdong정동 | Japanese | 10 | +5 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gwangpyeong-ro 19-gil광평로19길 · Gangnam-gu | 61 | +13.0% | 85.1 | Neighborhood daily | Growing |
| Gwangpyeong-ro 31-gil광평로31길 · Gangnam-gu | 32 | +6.7% | 79.3 | Neighborhood daily | Growing |
| Irwon-ro 3-gil일원로3길 · Gangnam-gu | 113 | +5.6% | 77.8 | Neighborhood daily | Nearing oversupply |
| Gwangpyeong-ro 10-gil광평로10길 · Gangnam-gu | 76 | +5.6% | 76.5 | Neighborhood daily | Early growth |
| Irwon-ro 5-gil일원로5길 · Gangnam-gu | 71 | +2.9% | 74.2 | Neighborhood daily | Quality improving |
Streets like Irwon-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangnam-daero 162-gil강남대로162길 · Gangnam-gu | 108 | +4.8% | 73.5 | Office lunch | Growing |
| Hannam-daero 42-gil한남대로42길 · Yongsan-gu | 43 | +4.9% | 69.1 | Office lunch | Growing |
| Dosan-daero 99-gil도산대로99길 · Gangnam-gu | 49 | +8.9% | 73.8 | Office lunch | Early growth |
| Sinchon-ro신촌로 · Seodaemun-gu | 1,198 | +7.1% | 83.0 | Office lunch | Early growth |
| Teheran-ro 87-gil테헤란로87길 · Gangnam-gu | 305 | +1.0% | 77.0 | Office lunch | Stable |
Cite as: “Irwon-ro (일원로) in Gangnam-gu, Seoul has 230 active stores across 136 business categories, +6.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.