The short answer
Nonhyeon-ro 157-gil (논현로157길) in Gangnam-gu, Seoul has 135 active stores across 69 business categories, +9.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 15%Retail 10%Personal services 12%Education 9%Leisure 1%Real estate 3%Other 51%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activityMostly daytime · higher than 29% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Apgujeong-ro 2-gil압구정로2길 · Gangnam-gu | 172 | +10.3% | 83.9 | Office lunch | Nearing oversupply |
| Apgujeong-ro압구정로 · Gangnam-gu | 1,327 | +2.7% | 80.1 | Neighborhood daily | Stable |
| Gangnam-daero 152-gil강남대로152길 · Gangnam-gu | 225 | +5.1% | 78.4 | Office lunch | Growing |
| Nonhyeon-ro 152-gil논현로152길 · Gangnam-gu | 86 | +13.2% | 78.2 | Office lunch | Growing |
| Eonju-ro 153-gil언주로153길 · Gangnam-gu | 56 | +21.7% | 77.7 | Office lunch | Nearing oversupply |
Streets like Nonhyeon-ro 157-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seongji-gil성지길 · Mapo-gu | 222 | +11.0% | 74.8 | Office lunch | Nearing oversupply |
| Gwangpyeong-ro 56-gil광평로56길 · Gangnam-gu | 154 | 0.0% | 58.2 | Office lunch | Stable |
| Seolleung-ro 112-gil선릉로112길 · Gangnam-gu | 127 | +5.8% | 71.7 | Office lunch | Nearing oversupply |
| Teheran-ro 20-gil테헤란로20길 · Gangnam-gu | 246 | +9.8% | 79.3 | Office lunch | Nearing oversupply |
| Beodeunaru-ro버드나루로 · Yeongdeungpo-gu | 208 | -3.7% | 39.3 | Office lunch | Shrinking |
Cite as: “Nonhyeon-ro 157-gil (논현로157길) in Gangnam-gu, Seoul has 135 active stores across 69 business categories, +9.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.