The short answer
Ogeum-ro 11-gil (오금로11길) in Songpa-gu, Seoul has 523 active stores across 207 business categories, +16.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 29%Retail 11%Personal services 12%Education 5%Leisure 6%Lodging 6%Real estate 4%Other 28%
Who shops here
Spending levelValue · higher than 13% of Korean streets
Late-night activityStrong late-night trade · higher than 81% of Korean streets
Repeat visitsDestination (visitors) · higher than 32% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Gwihanjokbal귀한족발 | Other dining | 148 | +51 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Mokgumeong목구멍 | Korean food | 169 | +20 |
| Bueongisanjang부엉이산장 | Korean food | 39 | +17 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
| Hongkongbanjeom0410홍콩반점0410 | Chinese | 293 | +11 |
| Namdosulsang남도술상 | Other dining | 41 | +6 |
| 60gye60계 | Fried chicken | 665 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Ollimpik-ro 35ga-gil올림픽로35가길 · Songpa-gu | 153 | +6.3% | 82.2 | Dining alley | Nearing oversupply |
| Ogeum-ro 15-gil오금로15길 · Songpa-gu | 131 | +12.9% | 80.6 | Office lunch | Growing |
| Baekjegobun-ro 51-gil백제고분로51길 · Songpa-gu | 34 | +13.3% | 80.5 | Office lunch | Nearing oversupply |
| Ogeum-ro 13-gil오금로13길 · Songpa-gu | 152 | +16.9% | 80.1 | Office lunch | Nearing oversupply |
| Ollimpik-ro 32-gil올림픽로32길 · Songpa-gu | 394 | +4.5% | 80.0 | Late-night | Growing |
Streets like Ogeum-ro 11-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Buil-ro 199beon-gil부일로199번길 · Wonmi-gu, Bucheon-si | 76 | +8.6% | 77.7 | Office lunch | Early growth |
| Hyowon-ro 249beon-gil효원로249번길 · Paldal-gu, Suwon-si | 145 | +16.0% | 76.9 | Office lunch | Nearing oversupply |
| Osan-ro 190beon-gil오산로190번길 · Osan-si | 109 | +9.0% | 78.1 | Office lunch | Nearing oversupply |
| Jungdong-ro 254beon-gil중동로254번길 · Wonmi-gu, Bucheon-si | 501 | +10.3% | 83.2 | Office lunch | Growing |
| Ingye-ro 124beon-gil인계로124번길 · Paldal-gu, Suwon-si | 235 | +5.9% | 77.1 | Office lunch | Nearing oversupply |
Cite as: “Ogeum-ro 11-gil (오금로11길) in Songpa-gu, Seoul has 523 active stores across 207 business categories, +16.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.