The short answer
Sapyeong-daero (사평대로) in Seocho-gu, Seoul has 460 active stores across 279 business categories, +1.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 20%Retail 12%Personal services 7%Education 8%Leisure 5%Lodging 1%Real estate 3%Other 44%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activityMostly daytime · higher than 26% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Yeokjeonudong0410역전우동0410 | Korean snacks | 218 | +26 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Hyeondaeok현대옥 | Korean food | 179 | +25 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Cheongdominarisikdang청도미나리식당 | Korean food | 15 | +10 |
| Beullukeulleop블루클럽 | Hair & beauty | 323 | +4 |
| Soiyeonnam소이연남 | 기타 외국식 | 11 | +2 |
| Jiteu지트 | Education | 13 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sinbanpo-ro신반포로 · Seocho-gu | 2,257 | +1.6% | 83.6 | Mixed-use | Quality improving |
| Seochojungang-ro 29-gil서초중앙로29길 · Seocho-gu | 58 | +3.6% | 73.5 | Office lunch | Early growth |
| Seochojungang-ro 28-gil서초중앙로28길 · Seocho-gu | 38 | +5.6% | 73.1 | Office lunch | Growing |
| Seocho-daero 55-gil서초대로55길 · Seocho-gu | 67 | +4.7% | 69.3 | Office lunch | Growing |
| Seocho-daero 53-gil서초대로53길 · Seocho-gu | 114 | +1.8% | 66.6 | Office lunch | Quality slipping |
Streets like Sapyeong-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Baumoe-ro바우뫼로 · Seocho-gu | 276 | +6.6% | 78.4 | Office lunch | Nearing oversupply |
| Seonyu-ro선유로 · Yeongdeungpo-gu | 815 | +3.0% | 74.7 | Office lunch | Nearing oversupply |
| Seongsuil-ro 8-gil성수일로8길 · Seongdong-gu | 168 | +4.3% | 76.4 | Office lunch | Growing |
| Seonyudong 2-ro선유동2로 · Yeongdeungpo-gu | 126 | +6.8% | 78.8 | Office lunch | Growing |
| Beodeunaru-ro버드나루로 · Yeongdeungpo-gu | 208 | -3.7% | 39.3 | Office lunch | Shrinking |
Cite as: “Sapyeong-daero (사평대로) in Seocho-gu, Seoul has 460 active stores across 279 business categories, +1.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.