The short answer
Seochojungang-ro (서초중앙로) in Seocho-gu, Seoul has 1,632 active stores across 560 business categories, +5.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 10%Retail 8%Personal services 3%Education 7%Leisure 1%Lodging 0%Real estate 5%Other 65%
Who shops here
Spending levelValue · higher than 3% of Korean streets
Late-night activityMostly daytime · higher than 8% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Norang Chicken노랑통닭 | Fried chicken | 751 | +101 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Siseon시선 | Coffee | 119 | +63 |
| Eutteumpeulleoseuangyeong으뜸플러스안경 | 안경 | 284 | +40 |
| Peuraengkeubeogeo프랭크버거 | Fast food | 622 | +31 |
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Sundaesillok순대실록 | Korean food | 39 | +17 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Banpo-daero 27-gil반포대로27길 · Seocho-gu | 32 | +28.0% | 88.7 | Dining alley | Growing |
| Seocho-daero 65-gil서초대로65길 · Seocho-gu | 53 | +26.2% | 83.3 | Neighborhood daily | Growing |
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Banpo-daero 18-gil반포대로18길 · Seocho-gu | 48 | +20.0% | 81.5 | Office lunch | Nearing oversupply |
| Seochojungang-ro 18-gil서초중앙로18길 · Seocho-gu | 131 | +22.4% | 79.5 | Office lunch | Growing |
Streets like Seochojungang-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seonyu-ro 3-gil선유로3길 · Yeongdeungpo-gu | 80 | +1.3% | 70.4 | Office lunch | Quality slipping |
| Nonhyeon-ro 75-gil논현로75길 · Gangnam-gu | 139 | +21.9% | 77.7 | Office lunch | Nearing oversupply |
| Gangnam-daero 93-gil강남대로93길 · Seocho-gu | 81 | +3.9% | 68.5 | Office lunch | Growing |
| Nonhyeon-ro 97-gil논현로97길 · Gangnam-gu | 49 | +6.5% | 69.8 | Office lunch | Nearing oversupply |
| Teheran-ro 86-gil테헤란로86길 · Gangnam-gu | 88 | +8.6% | 72.6 | Office lunch | Growing |
Cite as: “Seochojungang-ro (서초중앙로) in Seocho-gu, Seoul has 1,632 active stores across 560 business categories, +5.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.