The short answer
Wangsimni-ro (왕십리로) in Seongdong-gu, Seoul has 1,255 active stores across 720 business categories, +2.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 24%Retail 17%Personal services 11%Education 9%Leisure 4%Lodging 1%Real estate 4%Other 30%
Who shops here
Spending levelValue · higher than 31% of Korean streets
Late-night activityMostly daytime · higher than 32% of Korean streets
Repeat visitsDestination (visitors) · higher than 9% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Chaengnamu책나무 | Education | 417 | +195 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Asobi아소비 | Education | 1,761 | +81 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Yukhoebareunyeoneo육회바른연어 | Other dining | 138 | +63 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
| Eutteumpeulleoseuangyeong으뜸플러스안경 | 안경 | 284 | +40 |
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Wangsimnigwangjang-ro왕십리광장로 · Seongdong-gu | 197 | +3.1% | 83.4 | Dining & shopping | Growing |
| Majo-ro 1-gil마조로1길 · Seongdong-gu | 46 | +9.5% | 83.3 | After-work dining | Early growth |
| Majo-ro마조로 · Seongdong-gu | 254 | +0.4% | 79.8 | Café & youth | Quality improving |
| Haengdang-ro행당로 · Seongdong-gu | 367 | +0.6% | 79.2 | Neighborhood daily | Quality improving |
| Wangsimni-ro 21-gil왕십리로21길 · Seongdong-gu | 99 | +5.3% | 77.8 | After-work dining | Nearing oversupply |
Streets like Wangsimni-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jingwan 2-ro진관2로 · Eunpyeong-gu | 361 | +10.1% | 83.5 | Office lunch | Growing |
| Ollimpik-ro올림픽로 · Gangdong-gu | 795 | +1.1% | 74.1 | Neighborhood daily | Quality slipping |
| Woldeukeopbuk-ro 16-gil월드컵북로16길 · Mapo-gu | 43 | -6.5% | 35.3 | Office lunch | Shrinking |
| Gangnam-daero 6-gil강남대로6길 · Seocho-gu | 122 | -4.7% | 38.1 | Office lunch | Shrinking |
| Dongil-ro 129-gil동일로129길 · Jungnang-gu | 118 | +26.9% | 85.7 | Mixed-use | Nearing oversupply |
Cite as: “Wangsimni-ro (왕십리로) in Seongdong-gu, Seoul has 1,255 active stores across 720 business categories, +2.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.