The short answer
Wausan-ro (와우산로) in Mapo-gu, Seoul has 713 active stores across 317 business categories, +9.9% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 27%Retail 15%Personal services 7%Education 14%Leisure 4%Lodging 3%Real estate 3%Other 27%
Who shops here
Spending levelValue · higher than 11% of Korean streets
Late-night activitySome late-night trade · higher than 69% of Korean streets
Repeat visitsDestination (visitors) · higher than 5% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Myeonsikdang면식당 | Japanese | 35 | +22 |
| Jadamchikin자담치킨 | Fried chicken | 708 | +22 |
| Pokeoldei포케올데이 | 기타 외국식 | 135 | +20 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Hansabalpocha한사발포차 | Korean food | 19 | +13 |
| Maenghosujedonkkaseu맹호수제돈까스 | Korean food | 20 | +9 |
| Samcheongdang삼청당 | Korean snacks | 23 | +8 |
| Junoheeo준오헤어 | Hair & beauty | 177 | +7 |
| Teumsaeramyeon틈새라면 | Korean snacks | 58 | +3 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seogang-ro서강로 · Mapo-gu | 303 | +11.8% | 82.6 | Office lunch | Growing |
| Hongik-ro홍익로 · Mapo-gu | 149 | +4.9% | 82.1 | Dining alley | Growing |
| Wausan-ro 29-gil와우산로29길 · Mapo-gu | 279 | +5.7% | 80.5 | Late-night | Growing |
| Yanghwa-ro양화로 · Mapo-gu | 1,378 | +3.8% | 79.9 | Office lunch | Early growth |
| Wausan-ro 21-gil와우산로21길 · Mapo-gu | 164 | +3.1% | 79.0 | Late-night | Growing |
Streets like Wausan-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Teheran-ro 53-gil테헤란로53길 · Gangnam-gu | 58 | +13.7% | 77.9 | Office lunch | Growing |
| Dosan-daero 37-gil도산대로37길 · Gangnam-gu | 68 | +4.6% | 74.0 | Office lunch | Growing |
| Samgae-ro삼개로 · Mapo-gu | 166 | +3.8% | 79.1 | Office lunch | Growing |
| Teheran-ro 19-gil테헤란로19길 · Gangnam-gu | 111 | +2.8% | 72.5 | Office lunch | Quality slipping |
| Saechang-ro새창로 · Mapo-gu | 205 | +7.3% | 81.0 | Office lunch | Growing |
Cite as: “Wausan-ro (와우산로) in Mapo-gu, Seoul has 713 active stores across 317 business categories, +9.9% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.