The short answer
Wiryeseong-daero (위례성대로) in Songpa-gu, Seoul has 214 active stores across 131 business categories, -3.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “upscaling” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 21%Retail 13%Personal services 4%Education 19%Leisure 6%Real estate 4%Other 33%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activityMostly daytime · higher than 15% of Korean streets
Repeat visitsDestination (visitors) · higher than 32% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Garak-ro 36-gil가락로36길 · Songpa-gu | 36 | +20.0% | 83.0 | Dining alley | Nearing oversupply |
| Baekjegobun-ro 51-gil백제고분로51길 · Songpa-gu | 34 | +13.3% | 80.5 | Office lunch | Nearing oversupply |
| Ogeum-ro 29-gil오금로29길 · Songpa-gu | 27 | +22.7% | 80.1 | Dining alley | Early growth |
| Wiryeseong-daero 2-gil위례성대로2길 · Songpa-gu | 73 | +21.7% | 80.0 | Office lunch | Nearing oversupply |
| Baekjegobun-ro 48-gil백제고분로48길 · Songpa-gu | 194 | +3.7% | 79.3 | Neighborhood daily | Nearing oversupply |
Streets like Wiryeseong-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Baekjegobun-ro 36-gil백제고분로36길 · Songpa-gu | 45 | -2.2% | 33.4 | Office lunch | Stable |
| Dunsanseo-ro둔산서로 · Seo-gu | 133 | +1.5% | 72.5 | Office lunch | Quality slipping |
| Hwajung-ro 104beon-gil화중로104번길 · Deogyang-gu, Goyang-si | 194 | +2.6% | 75.9 | Office lunch | Stable |
| Sangdong-ro 117beon-gil상동로117번길 · Wonmi-gu, Bucheon-si | 183 | 0.0% | 56.7 | Office lunch | Stable |
| Jeonpo-daero 199beon-gil전포대로199번길 · Busanjin-gu | 79 | 0.0% | 57.7 | Office lunch | Quality improving |
Cite as: “Wiryeseong-daero (위례성대로) in Songpa-gu, Seoul has 214 active stores across 131 business categories, -3.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “upscaling” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.