The short answer
Yeongdong-daero (영동대로) in Gangnam-gu, Seoul has 1,128 active stores across 498 business categories, -2.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 18%Retail 19%Personal services 5%Education 6%Leisure 2%Lodging 0%Real estate 4%Other 46%
Who shops here
Spending levelValue · higher than 12% of Korean streets
Late-night activityMostly daytime · higher than 19% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Gamachitongdak가마치통닭 | Other dining | 788 | +82 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Sulbing설빙 | 아이스크림/빙수 | 576 | +16 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Samsongppangjip삼송빵집 | Bakery | 31 | +7 |
| Gangnamgyoja강남교자 | Other dining | 26 | +5 |
| Jeongdong정동 | Japanese | 10 | +5 |
| Beullukeulleop블루클럽 | Hair & beauty | 323 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Samseong-ro 100-gil삼성로100길 · Gangnam-gu | 78 | +21.9% | 83.6 | Office lunch | Nearing oversupply |
| Teheran-ro 83-gil테헤란로83길 · Gangnam-gu | 169 | +12.7% | 81.5 | Office lunch | Nearing oversupply |
| Teheran-ro 79-gil테헤란로79길 · Gangnam-gu | 360 | +23.3% | 80.7 | Office lunch | Nearing oversupply |
| Samseong-ro 103-gil삼성로103길 · Gangnam-gu | 80 | +9.6% | 80.0 | Office lunch | Growing |
| Samseong-ro 104-gil삼성로104길 · Gangnam-gu | 65 | +8.3% | 79.0 | Late-night | Growing |
Streets like Yeongdong-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Nonhyeon-ro 105-gil논현로105길 · Gangnam-gu | 43 | -6.5% | 34.4 | Office lunch | Declining |
| Nambusunhwan-ro남부순환로 · Seocho-gu | 424 | -6.0% | 42.5 | Office lunch | Shrinking |
| Hakdong-ro학동로 · Gangnam-gu | 985 | -1.0% | 42.7 | Office lunch | Quality slipping |
| Mapo-daero마포대로 · Mapo-gu | 1,633 | +5.5% | 81.5 | Office lunch | Early growth |
| Maeheon-ro매헌로 · Seocho-gu | 278 | +3.0% | 76.0 | Office lunch | Stable |
Cite as: “Yeongdong-daero (영동대로) in Gangnam-gu, Seoul has 1,128 active stores across 498 business categories, -2.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.