The short answer
Yulgok-ro (율곡로) in Jongno-gu, Seoul has 419 active stores across 308 business categories, +0.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 26%Retail 28%Personal services 4%Education 5%Leisure 2%Lodging 3%Real estate 2%Other 31%
Who shops here
Spending levelValue · higher than 35% of Korean streets
Late-night activitySome late-night trade · higher than 58% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Hansot한솥 | Korean food | 811 | +18 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Jeongdong정동 | Japanese | 10 | +5 |
| Cheongyeon청연 | Japanese | 20 | +5 |
| Teumsaeramyeon틈새라면 | Korean snacks | 58 | +3 |
| Jeijinommeu제이진옴므 | 의류 / 패션 | 23 | +2 |
| Jiteu지트 | Education | 13 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro종로 · Jongno-gu | 2,740 | +3.7% | 83.5 | Mixed-use | Early growth |
| Changgyeonggung-ro창경궁로 · Jongno-gu | 713 | +1.9% | 82.2 | Mixed-use | Quality improving |
| Daehak-ro대학로 · Jongno-gu | 376 | +1.4% | 79.9 | Mixed-use | Quality improving |
| Donhwamun-ro 11-gil돈화문로11길 · Jongno-gu | 114 | +4.6% | 79.0 | Late-night | Growing |
| Yulgok-ro 8-gil율곡로8길 · Jongno-gu | 27 | +17.4% | 78.8 | Dining & shopping | Early growth |
Streets like Yulgok-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongil-ro동일로 · Jungnang-gu | 828 | +2.1% | 77.6 | Mixed-use | Stable |
| Sandan-ro 76beon-gil산단로76번길 · Uijeongbu-si | 41 | 0.0% | 55.9 | Mixed-use | Stable |
| Jahamun-ro자하문로 · Jongno-gu | 481 | -2.6% | 41.4 | Office lunch | Quality slipping |
| Jungang-ro중앙로 · Gwangju-si | 861 | +7.5% | 80.5 | Office lunch | Nearing oversupply |
| Bomun-ro보문로 · Seongbuk-gu | 410 | +1.5% | 77.1 | Mixed-use | Quality improving |
Cite as: “Yulgok-ro (율곡로) in Jongno-gu, Seoul has 419 active stores across 308 business categories, +0.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.