The short answer
Chungjeong-ro (충정로) in Seodaemun-gu, Seoul has 240 active stores across 129 business categories, -0.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 33%Retail 17%Personal services 3%Education 2%Leisure 2%Lodging 3%Real estate 3%Other 38%
Who shops here
Spending levelValue · higher than 22% of Korean streets
Late-night activityMostly daytime · higher than 47% of Korean streets
Repeat visitsDestination (visitors) · higher than 11% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Hasamdongkeopi하삼동커피 | Coffee | 644 | +57 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Chullimaratang춘리마라탕 | Chinese | 202 | +22 |
| Iganeyangkkochi이가네양꼬치 | Chinese | 34 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Chungjeong-ro 4-gil충정로4길 · Seodaemun-gu | 42 | +16.7% | 81.2 | Café & youth | Nearing oversupply |
| Chungjeong-ro 11-gil충정로11길 · Seodaemun-gu | 46 | +15.0% | 80.7 | After-work dining | Growing |
| Bugahyeon-ro 14-gil북아현로14길 · Seodaemun-gu | 36 | +12.5% | 78.8 | Neighborhood daily | Growing |
| Seosomun-ro서소문로 · Seodaemun-gu | 149 | +5.7% | 78.1 | Office lunch | Growing |
Streets like Chungjeong-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Mabang-ro 10-gil마방로10길 · Seocho-gu | 183 | +14.4% | 84.0 | Office lunch | Nearing oversupply |
| Daesagwan-ro 34-gil대사관로34길 · Yongsan-gu | 92 | +2.2% | 68.8 | Office lunch | Stable |
| Nonhyeon-ro 150-gil논현로150길 · Gangnam-gu | 100 | -3.9% | 35.2 | Office lunch | Declining |
| Duteopbawi-ro두텁바위로 · Yongsan-gu | 206 | +4.6% | 76.5 | Office lunch | Growing |
| Jungang-ro 196beon-gil중앙로196번길 · Dong-gu | 93 | — | 56.8 | Mixed-use | — |
Cite as: “Chungjeong-ro (충정로) in Seodaemun-gu, Seoul has 240 active stores across 129 business categories, -0.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.