The short answer
Daehak-ro 12-gil (대학로12길) in Jongno-gu, Seoul has 169 active stores across 89 business categories, +27.1% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 19%Retail 9%Personal services 2%Education 5%Leisure 2%Real estate 1%Other 62%
Who shops here
Spending levelValue · higher than 3% of Korean streets
Late-night activityMostly daytime · higher than 26% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Sulbing설빙 | 아이스크림/빙수 | 576 | +16 |
| Abikko아비꼬 | Other dining | 97 | +2 |
| Jiteu지트 | Education | 13 | +2 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
| Banposikseu반포식스 | 기타 외국식 | 30 | +1 |
| Beualla브알라 | 아이스크림/빙수 | 11 | +1 |
| Puradak푸라닭 | Fried chicken | 715 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Seonggyungwan-ro성균관로 · Jongno-gu | 273 | +3.0% | 80.3 | Mixed-use | Growing |
| Daehak-ro대학로 · Jongno-gu | 376 | +1.4% | 79.9 | Mixed-use | Quality improving |
| Seonggyungwan-ro 5-gil성균관로5길 · Jongno-gu | 26 | +36.8% | 79.2 | Late-night | Nearing oversupply |
| Daehak-ro 11-gil대학로11길 · Jongno-gu | 95 | +3.3% | 76.8 | Café & youth | Growing |
Streets like Daehak-ro 12-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Soseong-ro 185beon-gil소성로185번길 · Michuhol-gu | 126 | +0.8% | 69.9 | Office lunch | Stable |
| Dunsan-daero 117beon-gil둔산대로117번길 · Seo-gu | 224 | +9.3% | 79.5 | Office lunch | Growing |
| Bugwang-ro부광로 · Sosa-gu, Bucheon-si | 399 | +3.6% | 73.9 | Office lunch | Nearing oversupply |
| Munhwajeondang-ro문화전당로 · Dong-gu | 76 | — | 49.9 | Office lunch | — |
| Seonam-ro서남로 · Dong-gu | 48 | — | 52.5 | Office lunch | — |
Cite as: “Daehak-ro 12-gil (대학로12길) in Jongno-gu, Seoul has 169 active stores across 89 business categories, +27.1% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.