The short answer
Dongsung-gil (동숭길) in Jongno-gu, Seoul has 169 active stores across 90 business categories, +29.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 41%Retail 12%Personal services 2%Education 4%Leisure 2%Lodging 4%Real estate 1%Other 34%
Who shops here
Spending levelValue · higher than 20% of Korean streets
Late-night activityMostly daytime · higher than 40% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Ginjaryoko긴자료코 | Japanese | 109 | +19 |
| Sundaesillok순대실록 | Korean food | 39 | +17 |
| Yukjeongukbap육전국밥 | Korean food | 51 | +8 |
| Osaichobap오사이초밥 | Japanese | 35 | +5 |
| Huratosikdang후라토식당 | Japanese | 31 | +4 |
| Kokoijjibangya코코이찌방야 | Western food | 23 | +3 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Daehak-ro 12-gil대학로12길 · Jongno-gu | 169 | +27.1% | 86.1 | Office lunch | Nearing oversupply |
| Seonggyungwan-ro성균관로 · Jongno-gu | 273 | +3.0% | 80.3 | Mixed-use | Growing |
| Daehak-ro대학로 · Jongno-gu | 376 | +1.4% | 79.9 | Mixed-use | Quality improving |
| Seonggyungwan-ro 5-gil성균관로5길 · Jongno-gu | 26 | +36.8% | 79.2 | Late-night | Nearing oversupply |
| Daehak-ro 11-gil대학로11길 · Jongno-gu | 95 | +3.3% | 76.8 | Café & youth | Growing |
Streets like Dongsung-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Chungjang-daero 9beon-gil충장대로9번길 · Jung-gu | 128 | +15.3% | 82.7 | Office lunch | Growing |
| Jungang-ro 196beon-gil중앙로196번길 · Dong-gu | 93 | — | 56.8 | Mixed-use | — |
| Guncheong-gil군청길 · Yeongdeok-gun | 71 | +2.9% | 72.2 | Office lunch | Stable |
| Buil-ro 221beon-gil부일로221번길 · Wonmi-gu, Bucheon-si | 57 | 0.0% | 58.1 | Office lunch | Quality slipping |
| Chungjeong-ro충정로 · Seodaemun-gu | 240 | -0.4% | 46.5 | Office lunch | Quality improving |
Cite as: “Dongsung-gil (동숭길) in Jongno-gu, Seoul has 169 active stores across 90 business categories, +29.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.