The short answer
Hyoryeong-ro (효령로) in Seocho-gu, Seoul has 1,137 active stores across 577 business categories, +0.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 16%Retail 31%Personal services 7%Education 8%Leisure 3%Lodging 0%Real estate 3%Other 30%
Who shops here
Spending levelValue · higher than 29% of Korean streets
Late-night activityMostly daytime · higher than 40% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Miraeenyeongeo미래엔영어 | Language school | 1,355 | +119 |
| Miraeensuhak미래엔수학 | 교육 (교과) | 1,491 | +105 |
| Norang Chicken노랑통닭 | Fried chicken | 751 | +101 |
| Deomani더마니 | Korean food | 111 | +36 |
| Watdeobeogeo왓더버거 | Fast food | 71 | +33 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
| Hullalla훌랄라 | Fried chicken | 298 | +28 |
| Kapeinjungdok카페인중독 | Coffee | 183 | +22 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 55-gil효령로55길 · Seocho-gu | 162 | +16.6% | 82.5 | Office lunch | Nearing oversupply |
| Banpo-daero 18-gil반포대로18길 · Seocho-gu | 48 | +20.0% | 81.5 | Office lunch | Nearing oversupply |
| Nambusunhwan-ro 335-gil남부순환로335길 · Seocho-gu | 52 | +26.8% | 77.8 | Office lunch | Early growth |
| Hyoryeong-ro 53-gil효령로53길 · Seocho-gu | 241 | +10.6% | 77.8 | Late-night | Nearing oversupply |
Streets like Hyoryeong-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Nambusunhwan-ro남부순환로 · Dongjak-gu | 116 | -1.7% | 41.5 | Neighborhood daily | Stable |
| Woldeukeop-ro월드컵로 · Mapo-gu | 908 | +1.6% | 75.2 | Mixed-use | Quality slipping |
| Taepyeong-ro태평로 · Jung-gu | 361 | +5.6% | 77.3 | Office lunch | Nearing oversupply |
| Seoseong-ro서성로 · Jung-gu | 173 | +4.8% | 78.3 | Office lunch | Growing |
| Wonhyo-ro원효로 · Yongsan-gu | 429 | +2.4% | 76.5 | Office lunch | Stable |
Cite as: “Hyoryeong-ro (효령로) in Seocho-gu, Seoul has 1,137 active stores across 577 business categories, +0.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.