The short answer
Hyoryeong-ro 55-gil (효령로55길) in Seocho-gu, Seoul has 162 active stores across 102 business categories, +16.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 26%Retail 6%Personal services 3%Education 7%Leisure 4%Lodging 2%Real estate 6%Other 46%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activitySome late-night trade · higher than 54% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Banpo-daero 27-gil반포대로27길 · Seocho-gu | 32 | +28.0% | 88.7 | Dining alley | Growing |
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Banpo-daero 18-gil반포대로18길 · Seocho-gu | 48 | +20.0% | 81.5 | Office lunch | Nearing oversupply |
| Seochojungang-ro 18-gil서초중앙로18길 · Seocho-gu | 131 | +22.4% | 79.5 | Office lunch | Growing |
| Hyoryeong-ro효령로 · Seocho-gu | 1,137 | +0.3% | 77.9 | Office lunch | Stable |
Streets like Hyoryeong-ro 55-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gukhoe-daero 72-gil국회대로72길 · Yeongdeungpo-gu | 174 | +5.5% | 77.8 | Office lunch | Growing |
| Teheran-ro 22-gil테헤란로22길 · Gangnam-gu | 71 | +7.6% | 73.0 | Office lunch | Growing |
| Seonyudong 1-ro선유동1로 · Yeongdeungpo-gu | 195 | +7.7% | 78.0 | Office lunch | Nearing oversupply |
| Jungang-daero 214beon-gil중앙대로214번길 · Dong-gu | 97 | +7.8% | 78.8 | Office lunch | Early growth |
| Gangnam-daero 99-gil강남대로99길 · Seocho-gu | 55 | +5.8% | 70.0 | Office lunch | Early growth |
Cite as: “Hyoryeong-ro 55-gil (효령로55길) in Seocho-gu, Seoul has 162 active stores across 102 business categories, +16.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.