The short answer
Itaewon-ro (이태원로) in Yongsan-gu, Seoul has 709 active stores across 321 business categories, +0.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 30%Retail 37%Personal services 3%Education 2%Leisure 2%Lodging 1%Real estate 3%Other 21%
Who shops here
Spending levelUpper-mid · higher than 74% of Korean streets
Late-night activitySome late-night trade · higher than 54% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Optima옵티마 | (건강)식품 | 879 | +27 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Rabap라밥 | Korean snacks | 22 | +2 |
| Suyuriudongjip수유리우동집 | Korean snacks | 107 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Noksapyeong-daero녹사평대로 · Yongsan-gu | 153 | +7.0% | 82.0 | Café & youth | Growing |
| Noksapyeong-daero 40na-gil녹사평대로40나길 · Yongsan-gu | 55 | +27.9% | 81.1 | Office lunch | Nearing oversupply |
| Noksapyeong-daero 46-gil녹사평대로46길 · Yongsan-gu | 72 | +18.0% | 80.2 | Office lunch | Nearing oversupply |
| Itaewon-ro 19-gil이태원로19길 · Yongsan-gu | 52 | +10.6% | 79.6 | After-work dining | Nearing oversupply |
| Noksapyeong-daero 26ga-gil녹사평대로26가길 · Yongsan-gu | 25 | +19.1% | 77.8 | Café & youth | Growing |
Streets like Itaewon-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Bongdeok-ro봉덕로 · Nam-gu | 268 | +3.1% | 79.0 | Mixed-use | Growing |
| Siheung-daero시흥대로 · Yeongdeungpo-gu | 125 | +7.8% | 82.4 | Dining & shopping | Growing |
| Bonghwa-ro봉화로 · Bonghwa-gun | 174 | +1.8% | 76.6 | Mixed-use | Stable |
| Jangmu-ro장무로 · Jangsu-gun | 94 | +1.1% | 71.2 | Mixed-use | Stable |
Cite as: “Itaewon-ro (이태원로) in Yongsan-gu, Seoul has 709 active stores across 321 business categories, +0.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.