The short answer
Jong-ro 3-gil (종로3길) in Jongno-gu, Seoul has 168 active stores across 89 business categories, +1.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 29%Retail 8%Personal services 2%Education 5%Leisure 1%Real estate 2%Other 52%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activityMostly daytime · higher than 11% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Banapeureso바나프레소 | Coffee | 52 | +30 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Saemunan-ro 5-gil새문안로5길 · Jongno-gu | 237 | +4.4% | 80.4 | Office lunch | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
| Sajik-ro 8-gil사직로8길 · Jongno-gu | 189 | +3.9% | 79.2 | Dining alley | Growing |
Streets like Jong-ro 3-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Senteomdong-ro센텀동로 · Haeundae-gu | 567 | +2.5% | 78.3 | Office lunch | Quality improving |
| Godeokbijeubaelli-ro고덕비즈밸리로 · Gangdong-gu | 223 | +0.5% | 70.4 | Office lunch | Quality slipping |
| Simin-daero 327beon-gil시민대로327번길 · Dongan-gu, Anyang-si | 295 | +14.8% | 83.0 | Office lunch | Nearing oversupply |
| Magokjungang 5-ro 1-gil마곡중앙5로1길 · Gangseo-gu | 138 | +4.5% | 77.1 | Office lunch | Nearing oversupply |
| Dongdaegu-ro 77-gil동대구로77길 · Suseong-gu | 64 | +1.6% | 70.9 | Office lunch | Quality slipping |
Cite as: “Jong-ro 3-gil (종로3길) in Jongno-gu, Seoul has 168 active stores across 89 business categories, +1.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.