The short answer
Saemunan-ro 5-gil (새문안로5길) in Jongno-gu, Seoul has 237 active stores across 117 business categories, +4.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 54%Retail 8%Personal services 4%Education 3%Leisure 2%Real estate 2%Other 27%
Who shops here
Spending levelValue · higher than 36% of Korean streets
Late-night activitySome late-night trade · higher than 63% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Keopinain커피나인 | Coffee | 67 | +26 |
| Hansot한솥 | Korean food | 811 | +18 |
| Sundaesillok순대실록 | Korean food | 39 | +17 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Yangsando양산도 | Korean food | 28 | +5 |
| Tamnasundaegukgamjatang탐라순대국감자탕 | Korean food | 18 | +4 |
| Yonghodongnakji용호동낙지 | Other dining | 37 | +3 |
| Jiteu지트 | Education | 13 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Sajik-ro 8-gil사직로8길 · Jongno-gu | 189 | +3.9% | 79.2 | Dining alley | Growing |
| Namdaemun-ro 9-gil남대문로9길 · Jung-gu | 206 | +7.3% | 78.5 | Mixed-use | Nearing oversupply |
| Ujeongguk-ro우정국로 · Jongno-gu | 179 | +1.1% | 75.7 | Office lunch | Stable |
| Hyoja-ro 7-gil효자로7길 · Jongno-gu | 28 | +16.7% | 74.9 | Office lunch | Growing |
Streets like Saemunan-ro 5-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Duryugongwon-ro두류공원로 · Dalseo-gu | 165 | +13.8% | 86.8 | Dining alley | Growing |
| Sadang-ro 30-gil사당로30길 · Dongjak-gu | 142 | +2.2% | 72.7 | After-work dining | Stable |
| Cheongnyong 1-gil청룡1길 · Gwanak-gu | 46 | +4.5% | 75.1 | After-work dining | Growing |
| Eoulmadang-ro 5-gil어울마당로5길 · Mapo-gu | 79 | 0.0% | 55.2 | Office lunch | Stable |
| Haegwan-ro해관로 · Jung-gu | 232 | +5.0% | 79.0 | After-work dining | Growing |
Cite as: “Saemunan-ro 5-gil (새문안로5길) in Jongno-gu, Seoul has 237 active stores across 117 business categories, +4.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.