The short answer
Nonhyeon-ro 10-gil (논현로10길) in Gangnam-gu, Seoul has 115 active stores across 70 business categories, +49.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 12%Retail 14%Personal services 9%Education 12%Leisure 3%Real estate 4%Other 46%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activityMostly daytime · higher than 0% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Optima옵티마 | (건강)식품 | 879 | +27 |
| Pijaseukul피자스쿨 | Pizza | 628 | +13 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Mabang-ro 10-gil마방로10길 · Seocho-gu | 183 | +14.4% | 84.0 | Office lunch | Nearing oversupply |
| Eonju-ro 7-gil언주로7길 · Gangnam-gu | 32 | +6.7% | 76.1 | Neighborhood daily | Nearing oversupply |
| Nonhyeon-ro 18-gil논현로18길 · Gangnam-gu | 60 | +13.2% | 76.1 | Office lunch | Nearing oversupply |
| Dongsan-ro동산로 · Seocho-gu | 245 | +1.7% | 75.4 | Office lunch | Quality improving |
| Gaepo-ro 20-gil개포로20길 · Gangnam-gu | 61 | +5.2% | 74.9 | Office lunch | Growing |
Streets like Nonhyeon-ro 10-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bongeunsa-ro 68-gil봉은사로68길 · Gangnam-gu | 95 | +5.6% | 69.7 | Office lunch | Nearing oversupply |
| Seoun-ro서운로 · Seocho-gu | 662 | +5.6% | 78.4 | Office lunch | Nearing oversupply |
| Dosan-daero 27-gil도산대로27길 · Gangnam-gu | 92 | +4.5% | 69.9 | Office lunch | Growing |
| Nonhyeon-ro 79-gil논현로79길 · Gangnam-gu | 166 | +5.7% | 71.4 | Office lunch | Growing |
| Dosan-daero 8-gil도산대로8길 · Gangnam-gu | 112 | +0.9% | 67.9 | Office lunch | Stable |
Cite as: “Nonhyeon-ro 10-gil (논현로10길) in Gangnam-gu, Seoul has 115 active stores across 70 business categories, +49.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.