The short answer
Nonhyeon-ro (논현로) in Gangnam-gu, Seoul has 1,907 active stores across 961 business categories, +0.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 12%Retail 15%Personal services 5%Education 5%Leisure 3%Lodging 1%Real estate 5%Other 53%
Who shops here
Spending levelValue · higher than 16% of Korean streets
Late-night activityMostly daytime · higher than 24% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Siseon시선 | Coffee | 119 | +63 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Optima옵티마 | (건강)식품 | 879 | +27 |
| Keopinain커피나인 | Coffee | 67 | +26 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Oneuldobingsu오늘도빙수 | 음료 (커피 외) | 39 | +20 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Eonju-ro 113-gil언주로113길 · Gangnam-gu | 132 | +91.3% | 88.8 | Office lunch | Early growth |
| Bongeunsa-ro 30-gil봉은사로30길 · Gangnam-gu | 190 | +27.5% | 83.8 | Office lunch | Nearing oversupply |
| Gangnam-daero 112-gil강남대로112길 · Gangnam-gu | 281 | +49.5% | 83.8 | Office lunch | Nearing oversupply |
| Bongeunsa-ro 29-gil봉은사로29길 · Gangnam-gu | 102 | +15.9% | 83.6 | Office lunch | Growing |
| Eonju-ro 93-gil언주로93길 · Gangnam-gu | 115 | +7.5% | 79.9 | Office lunch | Growing |
Streets like Nonhyeon-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | Office lunch | Growing |
| Yeongdong-daero영동대로 · Gangnam-gu | 1,128 | -2.0% | 41.4 | Office lunch | Quality slipping |
| Dongho-ro 15-gil동호로15길 · Jung-gu | 47 | +4.4% | 68.3 | Office lunch | Nearing oversupply |
| Achasan-ro 78-gil아차산로78길 · Gwangjin-gu | 202 | -0.5% | 38.2 | Office lunch | Quality slipping |
| Dusan-ro두산로 · Geumcheon-gu | 289 | +2.5% | 75.1 | Office lunch | Quality slipping |
Cite as: “Nonhyeon-ro (논현로) in Gangnam-gu, Seoul has 1,907 active stores across 961 business categories, +0.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.