The short answer
Nonhyeon-ro 85-gil (논현로85길) in Gangnam-gu, Seoul has 292 active stores across 137 business categories, +5.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 29%Retail 7%Personal services 8%Education 4%Leisure 4%Lodging 1%Real estate 6%Other 41%
Who shops here
Spending levelValue · higher than 13% of Korean streets
Late-night activityMostly daytime · higher than 34% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bueochikin부어치킨 | Fried chicken | 260 | +31 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
| Yaksonmyeongga약손명가 | Hair & beauty | 125 | +5 |
| Yangsando양산도 | Korean food | 28 | +5 |
| Busanajimaegukbap부산아지매국밥 | Korean food | 69 | +3 |
| Cheonggiwataun청기와타운 | Korean food | 31 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bongeunsa-ro 30-gil봉은사로30길 · Gangnam-gu | 190 | +27.5% | 83.8 | Office lunch | Nearing oversupply |
| Nonhyeon-ro 63-gil논현로63길 · Gangnam-gu | 126 | +11.5% | 81.4 | Office lunch | Early growth |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
| Eonju-ro 93-gil언주로93길 · Gangnam-gu | 115 | +7.5% | 79.9 | Office lunch | Growing |
| Gangnam-daero 66-gil강남대로66길 · Gangnam-gu | 56 | +5.7% | 79.9 | Dining alley | Growing |
Streets like Nonhyeon-ro 85-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeongdong-daero 86-gil영동대로86길 · Gangnam-gu | 68 | 0.0% | 57.7 | Office lunch | Quality slipping |
| Nonhyeon-ro 152-gil논현로152길 · Gangnam-gu | 86 | +13.2% | 78.2 | Office lunch | Growing |
| Gangnam-daero 10-gil강남대로10길 · Seocho-gu | 102 | +1.0% | 71.1 | Office lunch | Quality slipping |
| Teheran-ro 83-gil테헤란로83길 · Gangnam-gu | 169 | +12.7% | 81.5 | Office lunch | Nearing oversupply |
| Yangsan-ro양산로 · Yeongdeungpo-gu | 471 | -5.8% | 41.6 | Office lunch | Upscaling |
Cite as: “Nonhyeon-ro 85-gil (논현로85길) in Gangnam-gu, Seoul has 292 active stores across 137 business categories, +5.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.