The short answer
Seocho-daero 78-gil (서초대로78길) in Seocho-gu, Seoul has 302 active stores across 144 business categories, +6.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 19%Retail 8%Personal services 4%Education 12%Leisure 2%Lodging 0%Real estate 5%Other 50%
Who shops here
Spending levelValue · higher than 5% of Korean streets
Late-night activityMostly daytime · higher than 16% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Siseon시선 | Coffee | 119 | +63 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Oksoban옥소반 | Korean food | 22 | +5 |
| Abikko아비꼬 | Other dining | 97 | +2 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hyoryeong-ro 67-gil효령로67길 · Seocho-gu | 37 | +105.6% | 81.5 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 77-gil효령로77길 · Seocho-gu | 102 | +9.7% | 81.1 | Neighborhood daily | Nearing oversupply |
| Gangnam-daero 66-gil강남대로66길 · Gangnam-gu | 56 | +5.7% | 79.9 | Dining alley | Growing |
| Yeoksam-ro 4-gil역삼로4길 · Gangnam-gu | 32 | +18.5% | 79.5 | Dining alley | Growing |
| Gangnam-daero 78-gil강남대로78길 · Gangnam-gu | 94 | +6.8% | 79.4 | After-work dining | Early growth |
Streets like Seocho-daero 78-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Teheran-ro 78-gil테헤란로78길 · Gangnam-gu | 119 | +3.5% | 74.9 | Office lunch | Nearing oversupply |
| Teheran-ro 63-gil테헤란로63길 · Gangnam-gu | 83 | +7.8% | 77.0 | Office lunch | Nearing oversupply |
| Ttukseom-ro 13-gil뚝섬로13길 · Seongdong-gu | 42 | -22.2% | 27.5 | Office lunch | Declining |
| Seosomun-ro서소문로 · Seodaemun-gu | 149 | +5.7% | 78.1 | Office lunch | Growing |
| Achasan-ro 78-gil아차산로78길 · Gwangjin-gu | 202 | -0.5% | 38.2 | Office lunch | Quality slipping |
Cite as: “Seocho-daero 78-gil (서초대로78길) in Seocho-gu, Seoul has 302 active stores across 144 business categories, +6.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.