The short answer
Saemunan-ro (새문안로) in Jongno-gu, Seoul has 364 active stores across 164 business categories, -0.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 27%Retail 12%Personal services 2%Education 5%Leisure 1%Lodging 0%Real estate 2%Other 50%
Who shops here
Spending levelValue · higher than 12% of Korean streets
Late-night activityMostly daytime · higher than 9% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Yeokjeonudong0410역전우동0410 | Korean snacks | 218 | +26 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Pokeoldei포케올데이 | 기타 외국식 | 135 | +20 |
| Yaksonmyeongga약손명가 | Hair & beauty | 125 | +5 |
| Jeongdong정동 | Japanese | 10 | +5 |
| Rabap라밥 | Korean snacks | 22 | +2 |
| Manyeogimbap마녀김밥 | Korean snacks | 46 | +2 |
| Bentipeureso벤티프레소 | Coffee | 52 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Saemunan-ro 5-gil새문안로5길 · Jongno-gu | 237 | +4.4% | 80.4 | Office lunch | Growing |
| Sajik-ro 8-gil사직로8길 · Jongno-gu | 189 | +3.9% | 79.2 | Dining alley | Growing |
| Namdaemun-ro 9-gil남대문로9길 · Jung-gu | 206 | +7.3% | 78.5 | Mixed-use | Nearing oversupply |
| Seosomun-ro 11-gil서소문로11길 · Jung-gu | 63 | +5.0% | 77.1 | Office lunch | Growing |
Streets like Saemunan-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Godeokbijeubaelli-ro고덕비즈밸리로 · Gangdong-gu | 223 | +0.5% | 70.4 | Office lunch | Quality slipping |
| Senteomdong-ro센텀동로 · Haeundae-gu | 567 | +2.5% | 78.3 | Office lunch | Quality improving |
| Simin-daero 327beon-gil시민대로327번길 · Dongan-gu, Anyang-si | 295 | +14.8% | 83.0 | Office lunch | Nearing oversupply |
| Magokjungang 5-ro 1-gil마곡중앙5로1길 · Gangseo-gu | 138 | +4.5% | 77.1 | Office lunch | Nearing oversupply |
| Bucheon-ro 198beon-gil부천로198번길 · Wonmi-gu, Bucheon-si | 99 | -1.0% | 41.2 | Office lunch | Quality slipping |
Cite as: “Saemunan-ro (새문안로) in Jongno-gu, Seoul has 364 active stores across 164 business categories, -0.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.