The short answer
Ujeongguk-ro (우정국로) in Jongno-gu, Seoul has 179 active stores across 98 business categories, +1.1% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 31%Retail 33%Personal services 1%Education 3%Lodging 1%Real estate 1%Other 32%
Who shops here
Spending levelValue · higher than 26% of Korean streets
Late-night activityMostly daytime · higher than 37% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Sonkeunhalmaesundaeguk손큰할매순대국 | Korean food | 50 | +5 |
| Bonuribansang본우리반상 | Korean food | 16 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Saemunan-ro 5-gil새문안로5길 · Jongno-gu | 237 | +4.4% | 80.4 | Office lunch | Growing |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
Streets like Ujeongguk-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yangjae-daero 66-gil양재대로66길 · Songpa-gu | 49 | +13.9% | 82.6 | Office lunch | Nearing oversupply |
| Sinsu-ro신수로 · Suji-gu, Yongin-si | 192 | -0.5% | 43.7 | Office lunch | Stable |
| Munin-ro 31beon-gil문인로31번길 · Suji-gu, Yongin-si | 88 | +4.8% | 76.0 | Office lunch | Growing |
| Jungang-daero중앙대로 · Dong-gu | 758 | +6.5% | 82.5 | Office lunch | Early growth |
| Dongil-ro 129-gil동일로129길 · Jungnang-gu | 118 | +26.9% | 85.7 | Mixed-use | Nearing oversupply |
Cite as: “Ujeongguk-ro (우정국로) in Jongno-gu, Seoul has 179 active stores across 98 business categories, +1.1% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.