The short answer
Saimdang-ro (사임당로) in Seocho-gu, Seoul has 948 active stores across 410 business categories, +2.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 12%Retail 14%Personal services 7%Education 16%Leisure 3%Lodging 1%Real estate 8%Other 39%
Who shops here
Spending levelValue · higher than 8% of Korean streets
Late-night activityMostly daytime · higher than 13% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Chaengnamu책나무 | Education | 417 | +195 |
| Siseon시선 | Coffee | 119 | +63 |
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Hansot한솥 | Korean food | 811 | +18 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Janghodeoksonmandu장호덕손만두 | Korean snacks | 178 | +9 |
| Yukjeongukbap육전국밥 | Korean food | 51 | +8 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 55-gil효령로55길 · Seocho-gu | 162 | +16.6% | 82.5 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 67-gil효령로67길 · Seocho-gu | 37 | +105.6% | 81.5 | Office lunch | Nearing oversupply |
| Banpo-daero 18-gil반포대로18길 · Seocho-gu | 48 | +20.0% | 81.5 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 77-gil효령로77길 · Seocho-gu | 102 | +9.7% | 81.1 | Neighborhood daily | Nearing oversupply |
Streets like Saimdang-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeoksam-ro역삼로 · Gangnam-gu | 1,293 | +4.8% | 77.0 | Office lunch | Nearing oversupply |
| Magokjungang 1-ro마곡중앙1로 · Gangseo-gu | 258 | +3.6% | 77.2 | Office lunch | Early growth |
| Bongeunsa-ro 57-gil봉은사로57길 · Gangnam-gu | 55 | +1.9% | 68.3 | Office lunch | Stable |
| Mapo-daero 4na-gil마포대로4나길 · Mapo-gu | 49 | +13.9% | 75.0 | Office lunch | Nearing oversupply |
| Seolleung-ro선릉로 · Gangnam-gu | 2,633 | +3.9% | 79.8 | Office lunch | Early growth |
Cite as: “Saimdang-ro (사임당로) in Seocho-gu, Seoul has 948 active stores across 410 business categories, +2.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.