The short answer
Sambong-ro (삼봉로) in Jongno-gu, Seoul has 370 active stores across 153 business categories, 0.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 29%Retail 6%Personal services 5%Education 6%Leisure 2%Lodging 1%Real estate 4%Other 49%
Who shops here
Spending levelValue · higher than 8% of Korean streets
Late-night activityMostly daytime · higher than 15% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Insaengagujjim인생아구찜 | Korean food | 175 | +63 |
| Keopinain커피나인 | Coffee | 67 | +26 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Samhyeongjegimbap삼형제김밥 | Korean snacks | 39 | +12 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
| Seoulhoegwan서울회관 | Korean food | 17 | +5 |
| Gong Cha공차 | 음료 (커피 외) | 836 | +2 |
| Dakteomorak닥터모락 | Hair & beauty | 50 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Saemunan-ro 5-gil새문안로5길 · Jongno-gu | 237 | +4.4% | 80.4 | Office lunch | Growing |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
Streets like Sambong-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Senteomdong-ro센텀동로 · Haeundae-gu | 567 | +2.5% | 78.3 | Office lunch | Quality improving |
| Dongdaegu-ro 77-gil동대구로77길 · Suseong-gu | 64 | +1.6% | 70.9 | Office lunch | Quality slipping |
| Simin-daero 327beon-gil시민대로327번길 · Dongan-gu, Anyang-si | 295 | +14.8% | 83.0 | Office lunch | Nearing oversupply |
| Magokjungang 5-ro 1-gil마곡중앙5로1길 · Gangseo-gu | 138 | +4.5% | 77.1 | Office lunch | Nearing oversupply |
| Jaeban-ro 112beon-gil재반로112번길 · Haeundae-gu | 45 | +12.5% | 73.5 | Office lunch | Growing |
Cite as: “Sambong-ro (삼봉로) in Jongno-gu, Seoul has 370 active stores across 153 business categories, 0.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.