The short answer
Sejong-daero (세종대로) in Jung-gu, Seoul has 571 active stores across 303 business categories, -1.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 34%Retail 13%Personal services 4%Education 4%Leisure 1%Lodging 1%Real estate 3%Other 40%
Who shops here
Spending levelValue · higher than 19% of Korean streets
Late-night activityMostly daytime · higher than 32% of Korean streets
Repeat visitsDestination (visitors) · higher than 0% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| 10% Specialty Coffee텐퍼센트스페셜티커피 | Coffee | 814 | +193 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
| Solsot솔솥 | Korean food | 63 | +12 |
| Baekchae백채 | Korean food | 191 | +10 |
| Peurepeoseudaieoteupudeu프레퍼스다이어트푸드 | Other dining | 21 | +6 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sogong-ro소공로 · Jung-gu | 498 | +2.9% | 84.3 | Mixed-use | Quality improving |
| Namdaemun-ro남대문로 · Jung-gu | 930 | +3.0% | 82.9 | Mixed-use | Stable |
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Myeongdong 8na-gil명동8나길 · Jung-gu | 114 | +3.6% | 80.1 | Mixed-use | Early growth |
| Namdaemunsijang 2ga-gil남대문시장2가길 · Jung-gu | 35 | +6.1% | 80.0 | Dining alley | Growing |
Streets like Sejong-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dosan-daero 17-gil도산대로17길 · Gangnam-gu | 96 | +4.3% | 69.6 | Office lunch | Growing |
| Yeouinaru-ro여의나루로 · Yeongdeungpo-gu | 464 | +2.2% | 78.0 | Office lunch | Quality improving |
| Nonhyeon-ro 95-gil논현로95길 · Gangnam-gu | 87 | -2.3% | 36.7 | Office lunch | Quality slipping |
| Yeongdong-daero 96-gil영동대로96길 · Gangnam-gu | 40 | +2.6% | 72.0 | Office lunch | Quality slipping |
| Nonhyeon-ro 85-gil논현로85길 · Gangnam-gu | 292 | +5.8% | 78.1 | Office lunch | Growing |
Cite as: “Sejong-daero (세종대로) in Jung-gu, Seoul has 571 active stores across 303 business categories, -1.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.