The short answer
Seocho-daero 74-gil (서초대로74길) in Seocho-gu, Seoul has 209 active stores across 127 business categories, +3.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 28%Retail 15%Personal services 7%Education 8%Leisure 2%Lodging 1%Real estate 5%Other 34%
Who shops here
Spending levelValue · higher than 18% of Korean streets
Late-night activityMostly daytime · higher than 28% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| 10% Specialty Coffee텐퍼센트스페셜티커피 | Coffee | 814 | +193 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Pokeoldei포케올데이 | 기타 외국식 | 135 | +20 |
| Dasarang다사랑 | Fried chicken | 107 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hyoryeong-ro 67-gil효령로67길 · Seocho-gu | 37 | +105.6% | 81.5 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 77-gil효령로77길 · Seocho-gu | 102 | +9.7% | 81.1 | Neighborhood daily | Nearing oversupply |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
| Gangnam-daero 66-gil강남대로66길 · Gangnam-gu | 56 | +5.7% | 79.9 | Dining alley | Growing |
| Yeoksam-ro 4-gil역삼로4길 · Gangnam-gu | 32 | +18.5% | 79.5 | Dining alley | Growing |
Streets like Seocho-daero 74-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongsan-ro동산로 · Seocho-gu | 245 | +1.7% | 75.4 | Office lunch | Quality improving |
| Seongsuil-ro 4-gil성수일로4길 · Seongdong-gu | 107 | +1.9% | 73.4 | Office lunch | Quality slipping |
| Woldeukeopbuk-ro월드컵북로 · Mapo-gu | 1,451 | +3.4% | 79.0 | Office lunch | Growing |
| Gangnam-daero 8-gil강남대로8길 · Seocho-gu | 148 | +7.3% | 78.4 | Office lunch | Nearing oversupply |
| Yeongsin-ro영신로 · Yeongdeungpo-gu | 317 | +0.6% | 75.4 | Office lunch | Stable |
Cite as: “Seocho-daero 74-gil (서초대로74길) in Seocho-gu, Seoul has 209 active stores across 127 business categories, +3.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.