The short answer
Teheran-ro 78-gil (테헤란로78길) in Gangnam-gu, Seoul has 119 active stores across 78 business categories, +3.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 21%Retail 7%Personal services 4%Education 9%Leisure 1%Lodging 1%Real estate 3%Other 54%
Who shops here
Spending levelValue · higher than 4% of Korean streets
Late-night activityMostly daytime · higher than 18% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Junoheeo준오헤어 | Hair & beauty | 177 | +7 |
| Beualla브알라 | 아이스크림/빙수 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Samseong-ro 100-gil삼성로100길 · Gangnam-gu | 78 | +21.9% | 83.6 | Office lunch | Nearing oversupply |
| Teheran-ro 70-gil테헤란로70길 · Gangnam-gu | 431 | +28.3% | 83.0 | Office lunch | Nearing oversupply |
| Samseong-ro 85-gil삼성로85길 · Gangnam-gu | 131 | +8.3% | 82.7 | Office lunch | Early growth |
| Teheran-ro 83-gil테헤란로83길 · Gangnam-gu | 169 | +12.7% | 81.5 | Office lunch | Nearing oversupply |
| Teheran-ro 77-gil테헤란로77길 · Gangnam-gu | 102 | +15.9% | 80.7 | Office lunch | Nearing oversupply |
Streets like Teheran-ro 78-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangnam-daero 84-gil강남대로84길 · Gangnam-gu | 312 | +5.8% | 77.5 | Office lunch | Growing |
| Teheran-ro 7-gil테헤란로7길 · Gangnam-gu | 81 | +2.5% | 72.8 | Office lunch | Stable |
| Gangnam-daero 37-gil강남대로37길 · Seocho-gu | 153 | +13.3% | 75.7 | Office lunch | Nearing oversupply |
| Seocho-daero 54-gil서초대로54길 · Seocho-gu | 126 | +0.8% | 73.0 | Office lunch | Quality slipping |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
Cite as: “Teheran-ro 78-gil (테헤란로78길) in Gangnam-gu, Seoul has 119 active stores across 78 business categories, +3.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.