The short answer
Seosomun-ro (서소문로) in Jung-gu, Seoul has 708 active stores across 252 business categories, +2.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 20%Retail 10%Personal services 1%Education 2%Leisure 1%Lodging 0%Real estate 3%Other 62%
Who shops here
Spending levelValue · higher than 5% of Korean streets
Late-night activityMostly daytime · higher than 20% of Korean streets
Repeat visitsDestination (visitors) · higher than 0% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Ginjaryoko긴자료코 | Japanese | 109 | +19 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Beuraundonkkaseu브라운돈까스 | Other dining | 74 | +8 |
| Yukjeongukbap육전국밥 | Korean food | 51 | +8 |
| Jeongdong정동 | Japanese | 10 | +5 |
| Cheongyeon청연 | Japanese | 20 | +5 |
| Paranmanjan파란만잔 | Coffee | 46 | +4 |
| Momoyubu모모유부 | Korean food | 10 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Sogong-ro소공로 · Jung-gu | 498 | +2.9% | 84.3 | Mixed-use | Quality improving |
| Namdaemun-ro남대문로 · Jung-gu | 930 | +3.0% | 82.9 | Mixed-use | Stable |
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Chungjeong-ro 4-gil충정로4길 · Seodaemun-gu | 42 | +16.7% | 81.2 | Café & youth | Nearing oversupply |
| Chungjeong-ro 11-gil충정로11길 · Seodaemun-gu | 46 | +15.0% | 80.7 | After-work dining | Growing |
Streets like Seosomun-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Donggyo-ro 18-gil동교로18길 · Mapo-gu | 41 | +2.5% | 64.7 | Office lunch | Quality slipping |
| Eulji-ro 33-gil을지로33길 · Jung-gu | 55 | +7.8% | 74.0 | Office lunch | Growing |
| Seolleung-ro 127-gil선릉로127길 · Gangnam-gu | 60 | 0.0% | 50.5 | Office lunch | Stable |
| Teheran-ro 84-gil테헤란로84길 · Gangnam-gu | 140 | -4.1% | 37.9 | Office lunch | Declining |
| Nonhyeon-ro 151-gil논현로151길 · Gangnam-gu | 181 | -0.6% | 40.3 | Office lunch | Stable |
Cite as: “Seosomun-ro (서소문로) in Jung-gu, Seoul has 708 active stores across 252 business categories, +2.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.