The short answer
Yeonmujang 11-gil (연무장11길) in Seongdong-gu, Seoul has 105 active stores across 56 business categories, +4.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 2%Retail 11%Personal services 4%Education 4%Leisure 1%Real estate 8%Other 70%
Who shops here
Spending levelValue · higher than 2% of Korean streets
Late-night activityMostly daytime · higher than 7% of Korean streets
Repeat visitsDestination (visitors) · higher than 9% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Rian리안 | Hair & beauty | 452 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeonmujang 5ga-gil연무장5가길 · Seongdong-gu | 236 | +10.3% | 81.1 | Office lunch | Early growth |
| Seongdeokjeong 15-gil성덕정15길 · Seongdong-gu | 77 | +11.6% | 80.0 | Dining alley | Nearing oversupply |
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | Office lunch | Growing |
| Ttukseom-ro 15-gil뚝섬로15길 · Seongdong-gu | 28 | +12.0% | 78.5 | Office lunch | Early growth |
| Seongdeokjeong 19-gil성덕정19길 · Seongdong-gu | 28 | +27.3% | 78.5 | Café & youth | Early growth |
Streets like Yeonmujang 11-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangnam-daero 51-gil강남대로51길 · Seocho-gu | 453 | +6.3% | 75.3 | Office lunch | Growing |
| Gukhoe-daero 38-gil국회대로38길 · Yeongdeungpo-gu | 119 | +5.3% | 73.8 | Office lunch | Growing |
| Gukhoe-daero 28-gil국회대로28길 · Yeongdeungpo-gu | 172 | +4.2% | 72.2 | Office lunch | Growing |
| Gangnam-daero 132-gil강남대로132길 · Gangnam-gu | 107 | +11.5% | 79.1 | Office lunch | Growing |
| Mullae-ro 20-gil문래로20길 · Yeongdeungpo-gu | 59 | +5.4% | 70.5 | Office lunch | Nearing oversupply |
Cite as: “Yeonmujang 11-gil (연무장11길) in Seongdong-gu, Seoul has 105 active stores across 56 business categories, +4.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.