The short answer
Seocho-daero (서초대로) in Seocho-gu, Seoul has 2,132 active stores across 789 business categories, +2.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 11%Retail 9%Personal services 5%Education 6%Leisure 2%Lodging 0%Real estate 5%Other 62%
Who shops here
Spending levelValue · higher than 4% of Korean streets
Late-night activityMostly daytime · higher than 8% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| 10% Specialty Coffee텐퍼센트스페셜티커피 | Coffee | 814 | +193 |
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Mibundang미분당 | 기타 외국식 | 142 | +31 |
| Cheongnokminarisikdang청록미나리식당 | Korean food | 33 | +31 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Gamasotsundaegukbap가마솥순대국밥 | Korean food | 58 | +22 |
| Giparangmunhaewon기파랑문해원 | 교육 (교과) | 67 | +19 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Banpo-daero 27-gil반포대로27길 · Seocho-gu | 32 | +28.0% | 88.7 | Dining alley | Growing |
| Seocho-daero 38-gil서초대로38길 · Seocho-gu | 35 | +9.4% | 85.3 | Dining alley | Growing |
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Banpo-daero 18-gil반포대로18길 · Seocho-gu | 48 | +20.0% | 81.5 | Office lunch | Nearing oversupply |
| Seochojungang-ro서초중앙로 · Seocho-gu | 1,632 | +5.4% | 80.2 | Office lunch | Early growth |
Streets like Seocho-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seongsuil-ro성수일로 · Seongdong-gu | 477 | -3.0% | 40.6 | Office lunch | Declining |
| Mullaebuk-ro문래북로 · Yeongdeungpo-gu | 189 | +2.2% | 72.6 | Office lunch | Quality slipping |
| Seonyu-ro 3-gil선유로3길 · Yeongdeungpo-gu | 80 | +1.3% | 70.4 | Office lunch | Quality slipping |
| Dangsan-ro 41-gil당산로41길 · Yeongdeungpo-gu | 196 | -0.5% | 40.8 | Office lunch | Quality slipping |
| Sangwon 1-gil상원1길 · Seongdong-gu | 255 | 0.0% | 56.9 | Office lunch | Quality slipping |
Cite as: “Seocho-daero (서초대로) in Seocho-gu, Seoul has 2,132 active stores across 789 business categories, +2.5% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.