The short answer
Sangwon 1-gil (상원1길) in Seongdong-gu, Seoul has 255 active stores across 131 business categories, 0.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 16%Retail 10%Personal services 5%Education 4%Leisure 1%Lodging 0%Real estate 3%Other 61%
Who shops here
Spending levelValue · higher than 4% of Korean streets
Late-night activityMostly daytime · higher than 8% of Korean streets
Repeat visitsDestination (visitors) · higher than 9% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Gangnamgyoja강남교자 | Other dining | 26 | +5 |
| Kacheugongbang카츠공방 | Japanese | 12 | +5 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeonmujang 5ga-gil연무장5가길 · Seongdong-gu | 236 | +10.3% | 81.1 | Office lunch | Early growth |
| Seoulsup 4-gil서울숲4길 · Seongdong-gu | 111 | +7.8% | 80.7 | Office lunch | Growing |
| Wangsimni-ro 5-gil왕십리로5길 · Seongdong-gu | 40 | +14.3% | 79.8 | Dining alley | Nearing oversupply |
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | Office lunch | Growing |
| Sangwon 12-gil상원12길 · Seongdong-gu | 164 | +8.6% | 78.5 | Office lunch | Nearing oversupply |
Streets like Sangwon 1-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Mullaebuk-ro문래북로 · Yeongdeungpo-gu | 189 | +2.2% | 72.6 | Office lunch | Quality slipping |
| Tojeong-ro 35-gil토정로35길 · Mapo-gu | 116 | +20.8% | 80.8 | Office lunch | Early growth |
| Seocho-daero서초대로 · Seocho-gu | 2,132 | +2.5% | 76.8 | Office lunch | Stable |
| Yeongdeungpo-ro 13-gil영등포로13길 · Yeongdeungpo-gu | 72 | +28.6% | 77.8 | Office lunch | Nearing oversupply |
| Seochojungang-ro 24-gil서초중앙로24길 · Seocho-gu | 349 | +0.9% | 72.2 | Office lunch | Quality slipping |
Cite as: “Sangwon 1-gil (상원1길) in Seongdong-gu, Seoul has 255 active stores across 131 business categories, 0.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.