The short answer
Seocho-daero 77-gil (서초대로77길) in Seocho-gu, Seoul has 436 active stores across 170 business categories, +3.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 21%Retail 10%Personal services 3%Education 9%Leisure 4%Lodging 0%Real estate 3%Other 48%
Who shops here
Spending levelValue · higher than 16% of Korean streets
Late-night activitySome late-night trade · higher than 62% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Saengmacha생마차 | Pub & bar | 181 | +167 |
| Siseon시선 | Coffee | 119 | +63 |
| Yeongsamineujeongsogalbi영삼이네우정소갈비 | Korean food | 53 | +31 |
| Pyeonpyeonjip편편집 | Korean food | 79 | +31 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Hejeueop헤즈업 | Other dining | 62 | +29 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Dakdonggari닭동가리 | Korean food | 27 | +24 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangnam-daero 114-gil강남대로114길 · Gangnam-gu | 112 | +45.5% | 84.8 | Office lunch | Nearing oversupply |
| Gangnam-daero 112-gil강남대로112길 · Gangnam-gu | 281 | +49.5% | 83.8 | Office lunch | Nearing oversupply |
| Seocho-daero 65-gil서초대로65길 · Seocho-gu | 53 | +26.2% | 83.3 | Neighborhood daily | Growing |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
| Gangnam-daero 120-gil강남대로120길 · Gangnam-gu | 120 | +16.5% | 80.0 | Office lunch | Nearing oversupply |
Streets like Seocho-daero 77-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeongsin-ro 34-gil영신로34길 · Yeongdeungpo-gu | 46 | +9.5% | 79.2 | Office lunch | Growing |
| Yangpyeong-ro양평로 · Yeongdeungpo-gu | 709 | +3.5% | 79.6 | Office lunch | Early growth |
| Supyo-ro수표로 · Jung-gu | 408 | +3.0% | 78.3 | Office lunch | Early growth |
| Dangsan-ro 28-gil당산로28길 · Yeongdeungpo-gu | 82 | +43.9% | 81.6 | Office lunch | Nearing oversupply |
| Yanghwa-ro 8-gil양화로8길 · Mapo-gu | 98 | +11.4% | 75.4 | Office lunch | Growing |
Cite as: “Seocho-daero 77-gil (서초대로77길) in Seocho-gu, Seoul has 436 active stores across 170 business categories, +3.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.