The short answer
Yeonmujang-gil (연무장길) in Seongdong-gu, Seoul has 343 active stores across 207 business categories, -2.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded A.
This street on the map
Nearby streets with an English report, within 1.5 km.
Growing fast (+5% or more)GrowingSteadyShrinking (−2% or less)Dot size = number of active stores.
What's on the street
Food & drink 28%Retail 31%Personal services 8%Education 3%Leisure 1%Lodging 3%Real estate 3%Other 24%
Who shops here
Spending levelMid-market · higher than 56% of Korean streets
Late-night activityMostly daytime · higher than 45% of Korean streets
Repeat visitsDestination (visitors) · higher than 9% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Myeonsikdang면식당 | Japanese | 35 | +22 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Gildongudong길동우동 | Other dining | 93 | +14 |
| Banjiha반지하 | Korean food | 12 | +9 |
| Janjan잔잔 | Pub & bar | 42 | +6 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeonmujang 5ga-gil연무장5가길 · Seongdong-gu | 236 | +10.3% | 81.1 | Office lunch | Early growth |
| Seongdeokjeong 15-gil성덕정15길 · Seongdong-gu | 77 | +11.6% | 80.0 | Dining alley | Nearing oversupply |
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | Office lunch | Growing |
| Ttukseom-ro 15-gil뚝섬로15길 · Seongdong-gu | 28 | +12.0% | 78.5 | Office lunch | Early growth |
| Seongdeokjeong 19-gil성덕정19길 · Seongdong-gu | 28 | +27.3% | 78.5 | Café & youth | Early growth |
Streets like Yeonmujang-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bongsanmunhwa-gil봉산문화길 · Jung-gu | 104 | +2.0% | 74.3 | Mixed-use | Stable |
| Woldeukeop-ro 11-gil월드컵로11길 · Mapo-gu | 50 | +16.3% | 76.7 | Office lunch | Nearing oversupply |
| Saechang-ro새창로 · Yongsan-gu | 444 | +0.9% | 77.9 | Mixed-use | Stable |
| Dalgubeol-daero달구벌대로 · Dalseo-gu | 1,317 | +2.5% | 81.1 | Mixed-use | Quality improving |
| Eulji-ro을지로 · Jung-gu | 1,131 | -0.3% | 46.5 | Office lunch | Stable |
Cite as: “Yeonmujang-gil (연무장길) in Seongdong-gu, Seoul has 343 active stores across 207 business categories, -2.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.